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Social CRM Deserves the Spotlight

By Jason Hornik | Senior Director, Product Marketing

In his updated bestseller, CRM at the Speed of Light, Paul Greenberg digs into Social CRM with nearly 700 pages of lively guidance and practical examples of how brands can innovate to better engage their consumers. This book provides a comprehensive view of the Social CRM landscape and is bound to trigger ideas for your strategies, tools, and techniques as the title so claims. A recommended cover-to-cover read:
http://www.ebooks.com/ebooks/book_display.asp?IID=471477

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This entry was posted on Thursday, January 28th, 2010 at 2:37 pm and is filed under Customer Experience, Loyalty Programs, Technology Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Social CRM Deserves the Spotlight”

  1. Paul Greenberg Says:
    January 28th, 2010 at 5:12 pm

    Hi Jason,
    I just wanted to say thank you so much for the kudos. I’m amazed that you’ve managed to read it cover to cover. That’s better than me and I wrote it!! :-) .

    Best
    Paul

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