Turn Members into your Focus Group
by Joshua Tretakoff | EVP, Services
Imagine you are a retailer. You want to know not just the purchases that your customers make, but when they visit your stores and don’t make a purchase. Hard to do, right? What if you could make a benefit of your loyalty program tied to just that?
That’s just what a maker of GPS software, Navizon, has done. Instead of just charging their customers for their software, they actually are paying customers to install their application on their iPhone, so they can use their loyal customers to map cell towers and WiFi access points. Now, the customer has an ongoing incentive to use the software, and the company gets rich, real-time geographical and behavioral data, all with the user’s permission.
Being able to make your customers more loyal, and your loyal customers your most valuable ones, is the name of the game. Knowing when your customer comes in and doesn’t buy, especially your most loyal ones, is often more valuable: where are they going after they leave you?
