http://www.loyaltylab.com/blog/index.php/2010/02/tropicana-launches-juicy-rewards-loyalty-program/ Customer retention and loyalty insights from the Loyalty Lab team Fri, 08 Apr 2011 02:06:11 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.loyaltylab.com/blog/index.php/2010/02/tropicana-launches-juicy-rewards-loyalty-program/comment-page-1/#comment-70250 Harry Parker Fri, 08 Apr 2011 02:06:11 +0000 http://www.loyaltylab.com/blog/?p=416#comment-70250 Tropicana is one of my favorites. I bet they have a lot of loyal consumers. It must not be easy for them to pick their top candidate for the award. Tropicana is one of my favorites. I bet they have a lot of loyal consumers. It must not be easy for them to pick their top candidate for the award.

]]> http://www.loyaltylab.com/blog/index.php/2010/02/tropicana-launches-juicy-rewards-loyalty-program/comment-page-1/#comment-69405 adam Fri, 01 Apr 2011 01:47:39 +0000 http://www.loyaltylab.com/blog/?p=416#comment-69405 “I don’t like to think of it as a marketing campaign" - are you kidding? This is a 100% marketing campaign. Why would customers want to "engage" with the product. Its juice. You drink it and forget about it. I think that big brands are getting sucked into mainstream ideas that force them to adopt marketing ploys that obviously won;t work fro their particular product. You cannot market a fruit juice the way you would market a new car. <a href="http://stoppremature-ejaculation.org" rel="nofollow">-</a> Adam “I don’t like to think of it as a marketing campaign” – are you kidding? This is a 100% marketing campaign. Why would customers want to “engage” with the product. Its juice. You drink it and forget about it. I think that big brands are getting sucked into mainstream ideas that force them to adopt marketing ploys that obviously won;t work fro their particular product. You cannot market a fruit juice the way you would market a new car.
- Adam

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