Mobile Strategy Permeates Best Buy
By Jason Hornik | Senior Director, Product Marketing
Best Buy’s long-term investment in their mobile strategy can be seen in the multitude of ways consumers are now able to use their mobile phone to interact and transact with the brand. Consumers can access the mobile version of Best Buy’s Web site to locate their closest store, check their rewards program points, research information about a product while in-store, and easily make a purchase. They have also released several updates to their iPhone app that launched last year, as well as publishing an app for the Android platform this year.
Best Buy is working to connect the virtual and physical experiences with their brand so that consumers can shop, learn, and buy with their mobile phone. This video highlights their commitment to mobile and serves as an excellent benchmark for other retailers and brands:
