Target Introduces Scannable Mobile Coupons
By Jason Hornik | Senior Director, Product Marketing
Many marketers continue to ask themselves what role mobile marketing and commerce should play in their brand’s strategy. For Target, a new mobile coupon program that connects a customer’s mobile and in-store experience is one answer. Target customers can opt-in to the program on their phone at m.target.com, by texting COUPONS to 827438 (TARGET), or from their computer online at www.Target.com/mobile. After opt-in, customers receive a text message with a link to a mobile Web page that contains multiple offers, all accessible through a single barcode. Customers can then redeem the single-use offers by having their phone (with the coupon barcode) scanned at checkout.
In addition to using the new mobile coupons, Target customers can view online assortments, check product availability and store locations, access Mobile GiftCards, manage their gift registry, and be notified of deals on their mobile phones.
As smartphone adoption continues to grow at a steady clip, brands should be defining, testing, and rolling out mobile programs that work to add value to the overall customer experience. This program by Target is a great example of using mobile to provide deals and convenience in an easy to grasp way.
