Customer Loyalty Drives Innovation for CMOs
By Jason Hornik | Senior Director, Product Marketing
Increasing customer loyalty is seen by marketing leaders as the top force driving marketing innovation for their companies. According to a recent report by Forrester Research, innovation is one of the key strategic priorities to fuel growth among leaders of today’s organizations. And these worldwide executives view marketing innovation as the most important type of innovation for future success – specifically their company’s ability to rapidly create new offerings for existing customers and to extend into new customer groups.
2,700 CMOs and executive leaders were surveyed about their company’s marketing innovation practices and gaps with results presented by Forrester Research in their report titled, “Define Your Marketing Innovation Strategy.”
A highlighted chart from the report below:
