Loyalty Lab Blog

Loyalty Lab has authored many articles over the years, many of which are still very relevant to today’s marketer.  We’ve selected several that we believe will be of interest.

How Customer Loyalty Differs Online at multichannelmerchant.com. Takes a close look at customer loyalty and the challenges and advantages of engaging customers in an online environment.

Retention Metrics You Should Be Using at chiefmarketer.com. Exploring two interesting customer loyalty metrics – dollar retention rate and customer replacement rate.

Use Unique Codes To Bridge Channels at chiefmarketer.com. Looks at using coupons and other offer-specific identifiers to improve cross-channel customer identification.

Building Topnotch Loyalty Programs at Promo Magazine. Takes a long look at how promotions can and should be targeted to important customer segments to drive engagement and loyalty.

Can’t Beat Loyalty at Promo Magazine. Looks at CPG loyalty programs and identifies loyalty best practices related to consumer brands.

How To Enable Actionable Segmentation in the DMNews Essential Guide to Lists, Database Marketing, and Data Services. A solid, simple four step process for developing effecting segmentation.

Moving Beyond Transactions at chiefmarketer.com. Makes the case for incorporating activities and other engagement data in addition to purchases and transactional data when evaluating customer loyalty and customer value.

Best Customer at Promo Magazine. Argues for incorporating promotions into loyalty programs to keep them relevant over time.

The Seven Key Elements Of Best Customer Management, Part One at chiefmarketer.com. Describes ways to engage customers with increasing sophistication.

The Seven Key Elements of Best Customer Management, Part Two at chiefmarketer.com. The most sophisticated ways to engage customers, leading to deeper relationships and customer loyalty.