Archive for the ‘Interesting Companies’ Category

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Scratch Yourself? Why Not?

Sunday, April 29th, 2007

by Mark Goldstein | CEO
Here is a wonderful, simple use of Flash in combination with a sweepstakes that make me laugh. http://www.scratchyourself.com/getCard.php?id=397463238501371f. Don’t scratch too hard as that’s my son you are scratching off! While I’m not a fan of the business model (its too simple as a standalone company), I think its a really fun, cool promotion that if tied to an overall loyalty effort can engage your customer incrementally…go scratch!

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Kmart is On To Something!

Saturday, April 21st, 2007

by Mark Goldstein | CEO

Wow…I used to run Kmart’s ecommerce business and haven’ kept in touch with the Kmart team in the past few years; I’ve been pretty uniformally underwhelmed by the progress and innovation coming out of the Big K since the Sears combo. 

However, The Caregiver’s Marketplace as a loyalty program is truly a great idea!!  Cash back to caregivers; what a smart move for a variety of reasons.  Caregivers are active buyers, the cash back is on high-margin, over the counter branded CPG products, the buzz around the idea is positive-I mean who doesn’t want to support caregivers; these folks are the lifeline to the elderly and infirmed.

Here is an example of a subclub that should be ROI positive almost immediately and should help Kmart capture some of the pharmacy business they have lost to CVS and Walgreen.

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