Comments for Loyalty Lab Blog

Comment on Tropicana Launches ‘Juicy Rewards’ Loyalty Program by Harry Parker

Harry Parker — Fri, 08 Apr 2011 02:06:11 +0000

Tropicana is one of my favorites. I bet they have a lot of loyal consumers. It must not be easy for them to pick their top candidate for the award.

Comment on Tropicana Launches ‘Juicy Rewards’ Loyalty Program by adam

adam — Fri, 01 Apr 2011 01:47:39 +0000

“I don’t like to think of it as a marketing campaign” – are you kidding? This is a 100% marketing campaign. Why would customers want to “engage” with the product. Its juice. You drink it and forget about it. I think that big brands are getting sucked into mainstream ideas that force them to adopt marketing ploys that obviously won;t work fro their particular product. You cannot market a fruit juice the way you would market a new car.
- Adam

Comment on Social CRM Deserves the Spotlight by Paul Greenberg

Paul Greenberg — Thu, 28 Jan 2010 21:12:28 +0000

Hi Jason,
I just wanted to say thank you so much for the kudos. I’m amazed that you’ve managed to read it cover to cover. That’s better than me and I wrote it!! .

Best
Paul

Comment on Engaging Customers Beyond Email by Dave L.

Dave L. — Sat, 17 Oct 2009 00:06:03 +0000

I’m not certain I fully agree that a company can afford to pick and choose the channels they use, but I guess if your marketing department is only a few people, it would make sense.

Comment on Discounts and Sweeps are NOT Loyalty by Deb

Deb — Fri, 10 Jul 2009 13:00:33 +0000

This is so very true and I am always curious about the motiviation behind some campaigns. I always try to analyze what I want to accomplish before I choose a vechicle. Do I simply want to increase my email customers? Then a sweeps might be in order. For loyalty I need to go deeper.

Comment on CPK Driving Your Next Visit by Ted Hurlbut

Ted Hurlbut — Fri, 24 Apr 2009 03:15:57 +0000

It’s a great idea. Finding ways to reward existing customers and incentivize them to come again is not only cost effective, but helps to deepen the relationship and increase loyalty. Now, to get them to bring a friend…

Comment on Execute One Thing Well Then Test, Test, Test by dave jackson

dave jackson — Thu, 23 Apr 2009 13:12:03 +0000

great blog and interesting articles ive added your site to my rss reader…thanks a bunch

Comment on TRANSaction, not Action by dave jackson

dave jackson — Thu, 23 Apr 2009 12:45:39 +0000

enjoyed reading your articles excellent stuff keep up the good work

Comment on Dress Up Those Dowdy Emails! by The Marketing Technology Blog

The Marketing Technology Blog — Fri, 17 Apr 2009 03:20:43 +0000

Thanks Webtrends!

The Webtrends Engage 2009 Conference is over but it’s clear that there is a ton of work for online marketers to do to stop under-utilizing their analytics package and master leveraging the data to effectively communicate with their prospects and…

Comment on Take Care of My Data! by alex farguson

alex farguson — Mon, 13 Apr 2009 03:46:32 +0000

Just grabbed the feed… thanks for posting this.