The folks over at Green Giant Fresh have been busy. After their initial promotional period, they’re rolling the program out across their entire distribution base. Coverage in Mashable and The New York Times has increased their profile, which is great for the promotion itself.

We helped put the pieces together and power the website and technology for the program. We see it as the first of many interesting intersections between real world companies and social experiences of all types. This one was a lot of fun for us, and we are excited about doing many more.