In our back-to-school with loyalty series, we’ve covered college and loyalty in a number of ways. First, we took a look at the students themselves, and examined both how they can benefit from joining top-notch loyalty programs, and how loyalty marketers should consider the student demographic a valuable priority group to target. Second, we discussed the universities themselves, and ways in which they could greatly increase the engagement of their student bodies by employing some of the best tactics used by our loyalty programs.
Today, we’re going back to school even further — to kindergarten. And we’re focusing on one of the most important groups of people behind our educational institutions — the teachers.
Teachers are largely responsible for outfitting their classrooms, acquiring the materials for special activities, and making sure they have everything they need to give their students the most positive school experience possible. Below, we have a testimonial from a first-year kindergarten teacher:
I just graduated college and I spent around $300 out of my own pocket to decorate and prepare my classroom. And I probably spent much less than other teachers because I already had a lot of the art supplies and a lot of other things were donated from friends, past teachers or left over in the classroom.
Remember all of those holiday parties you had in elementary school? Treats for the Halloween, Thanksgiving, and Christmas parties all come out of the teacher’s pockets, too. l also buy snacks for my students to get them through the day. And teachers have to purchase any special supplies we might need for a specific activity as well.
A fresh-out-of-college teacher has no money saved up. I’m paying rent and general life expenses, but I also have to factor in supplies, food and activities for 30 kindergarteners. The school gives an allowance to each grade but that has to be split between all of the teachers and it’s barely enough for one teacher for the whole year.
While teachers are often required to get materials from a ‘specialty store,’ there are still a number of ways that loyalty programs could help ease the cost of classroom-stocking.
Pharmaca’s Feel Better Rewards program is perfect to make sure your classroom is first aid-ready and read to cure the bumps, bruises, cuts, and sniffles that sometimes come with playground antics.
Orchard Supply Hardware’s Club Orchard is a great resource for arts and crafts activities, and for great materials to decorate the classroom and make it a friendly, welcoming place.
As for those classroom parties? Nothing is sure to put huge smiles on students’ faces like a big box of Dunkin’ Donuts. By using a Dunkin’ Donuts Card, teachers can earn Dunkin’ Dollars towards future parties, and more sweet treats for their students.
What other loyalty programs can help our elementary school teachers out?
You Might Like:
- Webinar On-Demand: 2020: Predictions for Loyalty Marketing and Tomorrow’s Consumer
- Whitepaper: Loyalty: The New Imperative for Consumer Brands
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