LoyaltyLab

Download Whitepaper

7 Key Elements of Best
Customer Management

The ever-increasing rate of change in marketing shows no sign of letting up. Understanding how to improve and plan for the future in a world of high speed change can be difficult for marketers who must deliver and execute today. This white paper provides a framework for evaluating decisions in the context of best customers by looking at the hierarchy of key elements of managing those customers.

Download Whitepaper

2012 Trends in Loyalty Marketing

Today’s shoppers are being presented with a dazzling array of loyalty programs that reward everything from making purchases, to merely walking into a store, to “liking” a Facebook page online.

And while consumers can choose whether or not to play the loyalty game, retailers can’t. Without a robust loyalty program, retailers are often forced to compete on price alone, while cutting themselves off from the richest source of customer data now available. In this mix of new technology, new vendors and new programs, what’s working?

Download this insightful whitepaper from TIBCO Loyalty Lab to find out the 6 trends worth watching in 2012:

• Game mechanics
• Social media
• Time-based posting
• Privacy
• Real-time marketing
• Mobile

Download Whitepaper

A Simple Framework for
Successful Loyalty Program Design

As with any marketing discipline, designing a loyalty program is both a science and an art. This white paper focuses on the science –– nailing the program economics and mechanics, such as how customers enroll, how members accrue points, and how the benefits/ rewards are structured. Included is a high-level framework to help marketers design programs for low- to high- frequency transaction-based retail businesses.

Download Whitepaper

First Year Goals for a Repeat Purchase- Focused Loyalty Program

Do 75% or more of your customers make one purchase and then disappear? Do you have trouble identifying and engaging these customers? The goals presented in this white paper, based on real-world examples, provide specifics on what businesses whose customers exhibit “one and done” customer spending patterns should expect from their loyalty programs in the first year.

Download Whitepaper

Getting Your Brand Ready for Loyalty

Not every brand has the equity, the cache or simply the following to motivate consumers to sign up and state their intentions to be loyal. The sheer number of rewards and relationship programs that consumers are exposed to have raised the bar on what brands are worthy for this heightened level of relationship. In this white paper we address how brand marketers can determine whether loyalty marketing investments make sense for their brands.

Download Whitepaper

How Do I Measure My Loyalty Program’s Incremental ROI?

Measuring true incremental lift in a loyalty program is very hard. How can you tell what loyalty members would have spent if no program existed? The approaches described in this white paper are proven methodologies that we’ve used to help our Clients approximate incremental lift and thus understand their loyalty program’s impact. And while no one technique is perfect, performing a few of these analyses concurrently provides a very accurate range.

Download Whitepaper

Loyalty: The New Imperative for Consumer Brands

Until recently, brand marketers had largely ceded the consumer relationship to their channels, investing the vast majority of their marketing dollars on trade promotions and mass-market advertising. Now a growing number of consumer brands are investing in loyalty marketing. This white paper addresses how these companies are owning their consumer relationships and better controlling the marketing to their base.

Download Whitepaper

Success with Social Loyalty

Social Marketing brings back many of the elements that supported early days of business, when reputation meant success or failure. It creates a platform for spreading word of mouth and opinions between and among customers with a speed and breadth that we are only now beginning to understand. Read here how marketers are unlocking the real value of social marketing with social loyalty, securing customer opt-in and building a greater understanding of customer influence.

Download Whitepaper