Getting easy access to complex data is a difficult challenge for most companies. Loyalty Lab Insight eliminates most of the work needed for a comprehensive business intelligence implementation by utilizing our pre-built common data model and the summarizations and ETLs needed to build our existing reporting data marts. This makes it possible for companies to convert customer data into useful insights quickly and easily by flowing data through our processing engines and letting us connect all of the dots.
Data Collection and Warehousing
A variety of customer identifiers can be used to associate behavior and revenue with specific customers. Loyalty Lab processes transactions, activities, customers, and other data to produce a detailed and optimized view of every customer. This data is stored and managed in our high-performance data warehouse and reporting data marts.
Ad Hoc Reporting
Flexible report writer with access to all of the data stored in the Loyalty Lab environment. Reports can be saved for reuse and are easily distributed via email. Advanced users can define their own variables and export data for further analysis.
Multi-Dimensional OLAP Analysis
Drag and drop manipulation of multiple data cubes, including drill down, custom variables, and filtering allow rapid and intuitive exploration of transactional and behavioral data from a customer-centric point of view.
Data Visualization
A wide range of visual overlays allow quick interpretation of multi-dimensional data. Graphs, charts, KPI indicators, heatmaps, Pareto charts, and many more are available.