Product Extensions

Add-ons to enhance your Loyalty Lab implementation.

At Loyalty Lab, we're always tinkering, creating new features or capabilities that work with our standard products. Our partners are bursting with creativity as well, and collectively we've developed a series of additions to our products that enhance their usefulness.

Loyalty Lab Clienteling™

Designed to leverage the insights and information gathered from across the enterprise and make it useful during those crucial interactions when the customer is right in front of an employee. Easily added to web-enabled POS systems.
Loyalty Lab Link™

A system for uniquely coding products, activities or services that can be redeemed for points or other benefits. If you've ever used a bottle cap code, you've used the same functionality. We provide unique codes tied to specific items, which can be printed or supplied electronically. Consumers get credit for a purchase or an activity when they enter their unique code. We handle code validation and the conversion of the code to the benefit.
Rapleaf Social Bridge

Through our partnership with Rapleaf, we can extend your knowledge of your customers' social media activity and impact. The Social Bridge enables appends of relevant information such as the number of Friend Links, publicly available preference and demographic information, and other enhancements. Companies can use the information to identify people to trial new products or invite to research panels, or to define influencer segments within the enterprise.
Omniture Genesis Bridge

Omniture's market-leading online marketing analytics platform is just a few clicks away. Clients can automatically encode outbound links to Omniture standards, plus import segment and activity information from their Omniture account without the typical integration effort. This extension closes the loop between your CRM or loyalty marketing and your online and acquisition marketing.
BazaarVoice Review Bridge

Understanding customer activity is a crucial step in separating buyers from influencers. BazaarVoice’s Ratings & Reviews provide a powerful platform for inserting customer feedback into the buying process. This customer activity can be incorporated into your view of customer behavior and used for segmentation, promotion, and loyalty purposes.
GoodMail CertifiedEmail Extension

Getting email into the inbox is one of the most important challenges facing marketers today. GoodMail’s email certification ensures email gets to the inboxes of many large ISPs through its independent assessment process that separates legitimate commercial senders from spammers and those with less stringent practices. Implementation is simple and straightforward once GoodMail accepts your application.