There are many different kinds of retail customers. Some are bargain hunters, some are brand loyal, some crave recognition, and some are all of the above. Helping different kinds of customers move up the Loyalty Curve to the Advocate level while balancing the operational needs of a high-volume business is challenging for every retail marketer.
The Retail Challenge
Retailers, both direct and multi-channel, face continuous competition for customers. Profits are usually driven by a relatively small percentage of high-value customers who receive a constant stream of alternate options. A large portion of customers only buy once, or browse without buying.
The Loyalty Lab Approach
Loyalty Lab provides marketers with many options motivate and accelerate changes in customer behavior. Our Loyalty Leap Technology provides a broad spectrum of tactical options for developing the varied customer segments of retail, coupled with the ability to adapt to customers’ needs. This provides an automated yet segmented approach to engaging customers, allowing tweaks and nudges wherever there is potential for incremental revenue.
Features
Reaching out and connecting with your customers in every channel is no longer optional. Integrate the store, catalog, web, mobile and social interaction and shopping channels into one seamless system capable of interacting with all of your customers.
- Powerful segmentation based on transactions and activities across all channels
- Automate promotions and communications
- Recognize, track, and reward desired customer behavior
Benefits
Our products make it far easier to market and interact with in-store customers with the same level of insights available on direct customers. Imagine how much more relevant your offers and messages will be.
- Identify more of your customers and prospects
- Increase transaction frequency, customer retention and advocacy
- t to market in 60 days without new software or hardware