Manage Customers, Not Lists
Every customer has a name, preferences, a transaction history, a social graph, and all of the other pieces that make her a living, breathing person. Understanding and using this context is crucial for email that is engaging and relevant.
Our Approach
We look at email a little differently than other ESPs because of the breadth of our platform.
First of all, we realize some companies may not be ready for the data integration needed to unlock the value within their email addresses. So we offer a range of data integration options that leverage what is available, with plenty of room to add more integration, enhance data capture, and layer in new programs as your capabilities mature.
Second, we take an event-driven view of the world, separating the activity from the message. So while you can control our system using APIs when you send us information, we prefer that you set up rules based on customer actions within our system. This has the huge advantage of not incorporating business logic directly into your systems, avoiding costly edits when you need to make a change.
By moving your messaging business rules into our system, they can be edited, enhanced, or swapped out without disturbing your operational systems.
Features
A full-featured email solution with state-of-the art features and functionality. Runs on the same customer database as loyalty and all other applications, so you can leverage loyalty program data, transactions, preferences, and other behaviors and activity in your email targeting without any extra work.
- Comprehensive delivery reporting through Return Path
- Whitelisting and feedback loop setup
- Delivery improvement recommendations
- Powerful trigger capabilities
- scalable architecture built for the combined needs of multiple clients
Benefits
Loyalty Lab goes far beyond email blasts. Your customers will be grateful for relevant, timely messages based on their interests and behavior.
- Measure the impact of email on in-store sales
- Conceive, implement, and launch campaigns in minutes
- Increase customer file quality over time as best practices are applied
- Increase response with powerful targeting and deep personalization
- Reduce complaints and improve inbox delivery
- Integrate email messaging with the rest of your marketing efforts