Gartner, Inc. named Loyalty Lab a ‘Cool Vendor’ in CRM in its report, Cool Vendors in CRM Marketing and Analytics, 2007. The March missive singled out companies for their innovative capabilities.
According to Gartner, such "innovative vendors that target solutions for marketing and analytics can help companies drive competitive advantage through the differentiation of marketing processes."
Read an article about the report in Direct Magazine.
Leading retail loyalty analyst Carrie Johnson of Forrester Research compared loyalty program providers and gave Loyalty Lab top billing for retailers new to loyalty marketing.
The report, Getting Retailers Started with a Loyalty Program, was released in October 2005 but the information remains current, with one exception. We have expanded our loyalty consulting services and analysis since the report was compiled.
Here's a short write-up on the report.
Customer loyalty programs will lead the technology spending priority list among retailers throughout 2007 and 2008, according to an Aberdeen Group research survey. The report, The Clicks to Customers Benchmark Report, released in January 2007 said more than half of retailers planned to use loyalty programs to attract both new and existing customers.
And for those trying to catch up to their industry leaders, the tools resulting in the greatest lift in sales are those that deliver better customer information, targeted messaging and provide for consumer-generated content. Tools like the Loyalty Lab platform.
If you need the full report, see the Aberdeen Group.
A July 2007 research report from Retail Systems Research, Getting Loyalty Programs Back to Loyalty, found the most successful retailers with loyalty programs offer their customers program tiers, unique or limited availability items, multi-channel programs and online access to their account information.
In addition to all these features, Loyalty Lab also enables retailers to track who is responding to offers. According to the report, 87% of retailers think it’s important to measure offer response, but "81% have no idea who is responding to the loyalty offers they make."
Download the free report from Retail Systems Research.
More than two-thirds of retailers queried said they planned to revamp their loyalty programs by mid-2008, according to an AMR Research survey. The report, Loyalty Programs That Actually Create Loyalty: The Retailer Imperative, also revealed that retailers think the programs are worth refreshing; the majority of retailers realized higher lifetime customer value and more frequent shopping visits from their loyalty programs.
Read an an article about the report by the author, Robert Garf, in the May 2006 issue of RIS News.
Bally Total Fitness took their loyalty program from CEO approval to launch in 120 days, becoming the first major health and fitness chain to reward its members for staying in shape.
During the Customer Relationship Management Conference 2006 (CRMC06) Pam McNamara, marketing and loyalty consultant for Bally Total Fitness and other name brands, described the process she and Bally Total Fitness's internal CRM team undertook to fast-track the program through the approval, evaluation and integration process.
View the PowerPoint presentation and read a narrative summary.
Microsoft Corp. unveiled its new Software-as-a-Service Showcase with Loyalty Lab as a Success Story and participating in Microsoft’s spring 2006 Venture Capital Summit as a key example of innovation.
The showcase featured a case study about Loyalty Lab's deployment with tableware retailer Pfaltzgraff.
Programs seeking to convert "one and done" shoppers into repeat purchases must hit some specific targets in the first year to be successful. This white paper identifies several of these key benchmarks for enrolling and identifying customers, driving a second purchase, and reengaging new customers, and it offers some tactics for ensuring success.[PDF, 53 KB]
Successful loyalty program designs begin with deep customer data analysis, followed by a 3-step design process to determine the best program structure for encouraging desired customer behaviors. This white paper details what’s involved in every step by providing a high-level framework to help marketers design programs based on their businesses.[PDF, 63 KB]
The definition of Best Customer is changing with the rapid adoption of Web 2.0 technologies, enabling customers to become more engaged and sometimes add value without even making a purchase. This begs new ways of thinking about Best Customers and measuring their value. This white paper explores that and offers suggestions and best practices.[PDF, 343 KB]
The most successful programs embody seven key elements of Best Customer Management. They represent a model to strive for even though most programs aim at accomplishing one or several of these objectives. This white paper will help you identify some of the steps for excelling at each objective. And it will deliver a framework for evaluating how well your plans have addressed each one, whether your program is ongoing or about to launch.[PDF, 227 KB]