World-Class Features and Infrastructure in a Web-Based Application
The Loyalty Lab Customer Relationship Manager Suite is Software-as-a-Service at its best, providing an integrated, web-based environment where marketers can take control of their merketing efforts without the need for help from IT.
Loyalty Program Management
Provides complete multi-channel points program and rewards management, within a hosted self-service environment. Manages accruals, redemptions, reward catalogs, tiers, rules-based promotional offers, and includes support email and a customer service application. On returns, it reverses accruals and promotions that were in effect at the time of purchase.
Email Messaging
A full email service platform for developing and delivering targeted, relevant messages to whom and when you want. Includes deliverability reporting, personalization, WYSIWYG editor, event-based messaging, optimized delivery by ISP, and much more.
Promotions and Offers
A comprehensive promotions and incentives management system that processes vast quantities of customer, transaction, offer qualification, and targeting data to ensure that only the customers you want rewarded get rewarded. Includes a collection of smaller applications including site personalization, clubs, refer a friend, questionnaires, and reminders.
Targeting
Interactive dynamic segmentation can be used for behavioral targeting on offers, messages, site content, and invitations. List management for importing and managing segments from external systems or outside providers.
Performance
We've built a highly scalable multi-tenant architecture to manage millions of customers and transactions. Strong data security is implemented through software, hardware, policies, and physical security. Visa CISP-certified and PCI-compliant.
Integration
Integrates with any POS, e-commerce, and order management system. Applications all use the same databases, ensuring consistent information across all touchpoints. Includes a wide range of APIs and client-side integration options.