loyal experts

TIBCO Loyalty Lab Professional Services Group (PSG) has supported over 100 loyalty initiatives. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

If you need to launch a new loyalty initiative on a tight schedule, with low risk and a high return on your investment – partner with us.

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Design

We’ll help you develop a loyalty strategy or program that’s optimized for results from day one - based on your specifications or new ideas we bring to the table. After researching what makes your customers unique, we’ll design a differentiated loyalty initiative that meets your business objectives. We can provide financial and ROI models that help you make well-informed business decisions and avoid surprises down the road.

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“Loyalty was uncharted territory for us. TIBCO guided us through the research and design phase to create a program that has strong appeal to our value-seeking customers, but never compromises the high standards of our brand.” – Manager, Retail Marketing, The North Face

Launch

When you work with us, you not only launch a high-performance loyalty program - you bring it to market faster. We provide all the resources you need – technical, project management, program management, training – in exactly the right mix and with a timeline that meets your business and program objectives. Our creative team can even help with email templates and a customer microsite – improving time to market while ensuring brand consistency.

“We had to reinvent all our processes to battle churn using loyalty and its rewards instead of mandated renewal contracts. It was extremely complex, but TIBCO got us to the finish line on time for an extremely successful launch.” - Senior Director, Customer Strategy, U.S. Cellular

Manage

Once you’re up and running, you’ll have a single point of contact to help manage your program on a day-to-day basis. Our program management team can assist with every aspect of your program - performance, competitive program analysis, points liability management, campaign operations, partner on-boarding, and staff training. We can even manage entire programs if you’re short on resources.

“Ours is an innovative, real-time program, and we count on TIBCO Loyalty Lab to run it. We trust them, and that says a lot.” - Director of CRM, Virgin America

Improve

With the rapidly changing expectations of today’s consumer, loyalty programs can’t afford to stand still. We help you move forward and improve over time in two fundamental ways. First, our analytics team will apply powerful data visualization and predictive analytics tools to help you better understand and influence member behavior. Second, we will advise on how to take advantage of the latest loyalty marketing techniques and improve program results.

“We saw a 30 percent increase in cross-category sales and an 80 percent increase in top segment size – plus we got enormously valuable insights into our customers’ social shopping behavior.” – Vice-President, Marketing, Pharmaca