As of this August 8th, Virgin America’s elevate loyalty program will include two tiers--Silver and Gold. Perks, such as upgrades, priority booking and boarding, and complimentary checked bags are included in this new tiering. Loyalty Lab has also helped step up Virgin’s mobile game: Elevate Elites will be able to benefit from making use of social media. By checking in to gates and terminals on Instagram, Twitter, or Foursquare, they’ll earn double points. Read more >>

Sports Authority launched a loyalty program that rewards it members 5% back on it’s purchases. What’s even better, is how you can use these rewards across its retailers while still feeling the unique benefit of shopping at one type of store versus another.

The Sports Authority has opened up a secondary chain of retail stores called S.A. Elite, for the sports enthusiasts and professionals seeking a rich and personalized shopping experience. TIBCO Loyalty Lab has made it possible for both The League and S.A. Elite members to use their rewards at either store. While the loyalty program is all managed under one customized system, either type of customer can take full, uninterrupted advantage of their unique shopping experiences. Read more >>