fan for life

TIBCO Loyalty Lab helps marketers rethink customer loyalty-to redefine the customer experience - and rediscover their customers.


offering value for customer loyalty

Customer Loyalty Platform

We make sure that the right offer goes to the right person so that every opportunity for consumers to save money and feel better about your brand is never lost.

>> learn about our loyalty platform.

Customer Loyalty Services

Whether it be traditional campaign management or a full blown customer loyalty program, we help you design the right approach to convert customers to fans.

>> learn about our services.


differentiating consumers

Brand Loyalty Tiers & Clubs

How do we help make customers feel good about being loyal to your brand? We offer marketers the ability to differentiate customers through tiers or exclusive clubs.

>> read how

Brand Loyalty Offerings

But if tiers aren’t for you, Loyalty Lab have other ways to build brand loyalty and make your clients feel exclusive:

  • using game mechanics such as leader boards
  • invitation-only clubs
  • member only events
  • in-store clienteling


making it convenient

2-Second Customer Data Capturing

The ability to sense opportunities through data capturing enables marketers to surprise and delight consumers so that your brand stays top-of- mind.

>> learn about the 2-second advantage.

Real Time Loyalty Engagement Analysis

Our real-time capabilities enable omnichannel communications to connect customers to brands seamlessly, so that any customer loyalty engagement is done at the right time, right place in the right context.


Virgin America tiers-it-up

As of this August 8th, Virgin America’s elevate loyalty program will include two tiers--Silver and Gold. Perks, such as upgrades, priority booking and boarding, and complimentary checked bags are included in this new tiering. Loyalty Lab has also helped step up Virgin’s mobile game: Elevate Elites will be able to benefit from making use of social media. By checking in to gates and terminals on Instagram, Twitter, or Foursquare, they’ll earn double points. Read more >>


A whole other league with Sports Authority

Sports Authority launched a loyalty program that rewards it members 5% back on it’s purchases. What’s even better, is how you can use these rewards across its retailers while still feeling the unique benefit of shopping at one type of store versus another.

The Sports Authority has opened up a secondary chain of retail stores called S.A. Elite, for the sports enthusiasts and professionals seeking a rich and personalized shopping experience. TIBCO Loyalty Lab has made it possible for both The League and S.A. Elite members to use their rewards at either store. While the loyalty program is all managed under one customized system, either type of customer can take full, uninterrupted advantage of their unique shopping experiences. Read more >>